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Websteel
 

ACTIVE IMAGINATION business model

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FREE 3D rendering feature will make project designing interesting and exciting

In order to implement its long-term strategy PK Vesta uses innovative patented web-based WebSteel online system developed by its own engineers and web programmers. It is a fusion of some of the greatest modern programming and engineering Russian and international minds. WebSteel allows all clients to create varying designs of pre-fabricated steel buildings online, view a real-time 3D rendering and receive a set of basic drawings and sketches via PDF. The online plaform is licensed by PK Vesta and offered worldwide for public use at absolutely no costs (originally released in 2010). The integrated platform unites the main plants in Russia and abroad based on the on-time manufacturing approach. WebSteel helps the company produce shop drawings based on the real-time calculations. Now it is the only online solid modeling quote system for steel buildings acctively promoted in Russia and CIS, including the potential international construction markets (South America, Africa, Asia and Middle East) The basic idea behind the new development is that WebSteel performs the same functions as a traditional CAD program without processing overhead. All serialized requests are handled remotely by the powerful remote cluster systems located on the different servers in Russia and overseas.

In terms of its innovative novelty and scale of customer service, WebSteel system usage in the construction markets worldwide can be easily compared to well –known similar business models in other industries. They are Facebook in the market of social networks, Amazon in the market of online retail sales, Apple IPhone in the market of smart phones and electronic gadgets or Ebay in the market of online auctions.

The integrated online system WebSteel considers basic construction norms or building codes (Russian and foreign Construction Norms and Regulations with the following conversion) and minimizes a steel building specific quantity of metal. All the calculations and loads were checked in «Autodesk Robot Structural Analysis calculation complex» which was granted Certificate of Conformity to Russian National Standard. The core of the system is based on Building Information Modeling (BIM) which is the result of long-term research and development (R&D) works.

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Traditional business model in the industrial construction market consists of successive processing of one quotation after another (based on a certain specification) and the processing capacity largely depends on the number of engineers in the local office and the number of software licenses (or is based on outsourced companies) See Fig. 2

Usually, it takes from 1or 2 business days to calculate a steel building price which, however, often extends to 2 or 3 weeks or even up to 1 or 1.5 months. Everything has to be done from the beginning once the main parameters of a steel building are changed (dimensions, type of framing, types of loads and enclosure structures, etc.)

According to PK Vesta research, the frequency of changes is up to 62%, which results in ordeal with documents approval and long waiting for information. Making a right decision and project budgeting seems to be quite difficult against that background. Clients, in their turn, often cannot be prompt in providing with the necessary documents and drawings and rendering a steel building image (as they will have to pay for making basic drawings) at the negotiations, which leads to changes in the steel building façade type during a contract signing.

Important! The international clients are especially difficult to serve due to the high costs of the regional/national representatives and high barriers in the language communication skills.

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ACTIVE IMAGINATION model enables a client to make an unlimited number of modifications in the online quotes for both individual and modular steel buildings. See Fig. 3 Under the new business model, all clients instantly receive the FREE online documents (Quotation, Technical Specification, Invoice and Contract) in PDF format and toll-free basic drawings (3D and 2D facades with factory-located framed openings)

Furthermore, a 3D rendering feature greatly simplifies the project designing negotiations and later approval of steel buildings before order-by dates in local or international government agencies. At the moment, the new WebSteel online system is mainly oriented towards the international markets (CIS, Africa, Asia, South America and Middle East) New features are being designed, and one of them is «cultural design cliché». With the help of this option, a client can choose an individual architectural style or «architectural motif» of different countries. That way, a steel building will remind a client of the cultural characteristics of another country (history, architecture, culture, people, ext) The «cultural cliché» gives anyone a powerful tool for the most effective steel building customization. For the first time in international construction markets, all customers can assume the role of the main architect or designer and negotiate with the manufacturing plant directly via the FREE online platform without the numerous middle-men. Taking into consideration long historic metalworking traditions of our hometown throughout many centuries connected with the state-of art manufacturing facilities the advantage of working with PK Vesta for international clients is becoming even more attractive.

About 70% of all online quotes are processed automatically by WebSteel online system without the further in-office modifications by local engineers. Due to advanced cloud technologies, the new e-business model does not depend on the number of local/Internet-based quotes. Therefore, the new innovative WebSteel online system can serve all clients all over the world 24/7 per one unit of time at absolutely no costs.

 

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We guarantee that the personal data you provide us will be used solely for the purposes of processing your requests. We work in accordance with the Russian Federal Law of 27.07.2006 N 152-FZ "Personal data"